Author
Books by Matt Headley
Matt Headley writes at Southern Legends and pastors Ecclesia Community in Northeast Alabama. He also runs Gather Studio, building websites and messaging for small businesses.
Clever Confuses. Clarity Sells.
Say the plain thing. Make your customer the hero.
Almost every small business has the sequence backwards. They fix the website before the brand. The brand before the message. This is the argument for one right order, and a field guide to working it. It's the same method I use with clients at Gather Studio.
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